Human Centered Design Workshop – CGU Platinum Broker Program
Published on August 31, 2018
Human Centered Design (HCD) thinking has come to the insurance broking industry thanks to CGU’s Platinum Broker program.
During three sessions spread out over several months, I guided brokers from around Australia in applying the HCD method to come up with innovative solutions to some of the industry’s most pressing opportunities. It was wonderful to see so many light bulb moments after some grueling thinking and discussions. And we had quite a few laughs in the process. Well done everyone!